Corporate Culture


Providing authentic liquors to consumers


To become China's No. 1 trusted authentic liquor store brand


Choosing authentic liquors at home and from abroad
Contributing to world wine culture transmission
Creating new marketing models for China wine industry


Firm belief——"Company value"
Strong will——"Competitive view"
Step by step——"Working procedure"
Little strokes fell great oaks——"Working philosophy"


Always striving for the first and providing the best service
Grab key target and quick in movement
Honest and happy in work
360° Learning. Put more emphasis on doings than knowing and get work done
Never be unduly elated by victory or depressed by defeat and never give up pursuit of excellence


Integrity is the life of our company and the highest working standard for employees
Everyday is a new beginning——move fast
Foster spirit of "six loves": love the Company, love partners, love products, love marketing, love market, love brand
I make the Company better