On September 10, 2010, Conseil Interprofessionnel du Vin de Bordeaux (CIVB) held a grand ceremony of awarding honorable members at France Pavilion in Shanghai World Expo. French Ambassador Hervé Ladsous and former French Prime Minister (now Mayor of Bordeaux) Alain Juppé, members of CIVB as well as over 200 guests attended the ceremony. Zhang Yanzhi from Vats Liquor Store was named as one of the seven honorable members. He is also the only Chinese wine specialist who has got such glory.
Honorable member awarding ceremony is one of the most important activities of CIVB, and it usually takes place once per two years. The award is the top glory for specialists, journalists, and personnel in wine industry who love Bordeaux wines and have make great contributions to the industry. Up to now less than 500 persons have got such glories in the whole world. Those who won the glory can visit any chateaus in Bordeaux and be treated as honorable guests.